When you're a tech lover, every day there's something new to discover on the web. For me that usually means keeping close watch on my computer time. If I'm not careful, discovery of a new website or informative blog can easily suck up a couple of hours, so I've learned to bookmark quickly and then turn away. Interestingly when I go back to those bookmarks, I've lost interest in many.
This week I'll be thinking a lot about my own web/social media strategy and that of the Floyd Wickman Team and here's the first thing that crossed my mind today. The president uses 4 main things: Facebook, Twitter, video and blogs. If you go back to the days of the campaign when Barack and Hillary were fighting it out, they both had super talented teams that battled it out on the web, each forcing the other to raise their game. Combined they had access to more money and talent than you and I will ever have and still, only 4 things remain in use.
So if you're thinking about your own web strategy, maybe worry less about all the different things you could do and see if you can find more complete ways to use the big four.
